Communication Technique: The Surprise
The more predictable you become as a communicator, the harder it is to grab and keep people’s attention.
By varying your delivery, style, and rhythms, you can better keep people engaged with God’s word.
Here are a few things we’ve done:
- Started a message from another part of the auditorium.
- Pretended to forget the topic and scripture appearing very scattered.
- Left the building during the sermon and gone to video (Letterman style).
- Officiated a fake wedding (with a big surprise at the end).
- Grabbed people from the crowd to use in an illustration.
- Rappelled onto stage to make a point.
- Started a message from a coffin.
The communicator must be careful not to become “gimmicky” in the use of surprises. But a well-timed moment can leave a memorable spiritual impression.
What have you done or seen that was effective?

When preaching, occasionally you’ll realize you just delivered a very impactful thought. Most communicators continue with their message.
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