categories: I'm curious, church, technology
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October 3rd, 2008

by Bobby Gruenewald

What should the Church be learning from political campaigns?

Earlier today, some of my team were discussing the new Obama ‘08 iPhone Application.  In my opinion, the application is a brilliant use of technology to empower and inform volunteers.  The conversation sparked further discussion about some of the things that the various political campaigns were doing and what we (The Church) could learn from them.  It may be offensive to some to compare the efforts of political campaigns with those of the Church, but I really do think there are many things we can learn including: effective communication, motivating voluteers, organizing large and small groups of people, fundraising, social networking, etc.

What are some specific examples of things that you’ve seen political campaigns do that the Church could/should learn from?  Now, please don’t turn this post into a political rant about who you are supporting or specific political issues that you do/don’t support.  I won’t allow it.  I’m simply interested in what we can learn from the systems, techniques, strategy, tactics, marketing, communication, use of the web/technology, etc.

Also, if you are from outside the US, I’m still intersted in your observations about your own political campaigns and/or your perspective on what you’ve learned from the US election season.

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