We’re in the process of overhauling our LifeChurch.tv website, and I’ll have plenty of details to share about that in the coming weeks. But for now I want to let you know how we’re employing Facebook at a campus level.
Currently, www.LifeChurch.tv has individual campus pages with specialized content management tools for each of our locations. To some extent, this solution met the need of sharing information about upcoming events and campus-specific information. But the tools were hard for our teams to use, and it relied on people visiting our site to keep up with the latest information.
Recently, we’ve been shifting much of our campus-specific content to Facebook. As Facebook has grown (currently over 400 million active users), it’s become a place where more and more people are connecting with each other in a meaningful way—keeping up with friends, uploading photos, sharing links and videos, and learning more about the people they meet.
We’re just starting to roll out custom Facebook pages for our campuses. Here’s a look at the page for our Oklahoma City campus, and some of our reasons behind this transition:
- Instead of forcing people to come to us (our site), Facebook allows us to go where they’re already active online. Instead of trying to be a separate destination, we get to integrate with their lives.
- The outreach potential is huge. Example: we post a baptism photo and tag the person in the photo who is getting baptized. The photo shows up on that person’s Facebook wall, as well as in their friends’ feeds, giving them a simple way to share their new life in Christ with their Facebook friends.
- In addition to conveying information about events, classes, etc., Facebook creates the opportunity for community and connection. It serves as an online representation of the campus, where people can get to know each other, ask questions, and keep up with what’s happening in people’s lives and the life of the campus.
- It reduces bloat on our LifeChurch.tv site and allows us to be laser focused with our content there.
- We don’t have to re-create the wheel. Facebook is already accomplishing many of the goals we have for our campus communication. By leaning on their tools, it frees up time and development resources in the long run.
- It’s free!
We’re also providing our teams with some basic and advanced training so they are equipped to get the most out of their Facebook presence and interaction.
Is your church using Facebook? If so, what are some challenges and advantages you’ve experienced there?