categories:, marketing, mobile, technology
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June 24th, 2010

by Bobby Gruenewald

8 comments (+ Add)

The New

LifechurchtvsiteSome of you may have already noticed the new website we recently rolled out. Thanks for the kind words and helpful feedback some of you have sent our way. I wanted to share some thoughts about our approach to overhauling the site.

  • We’ve kept the launch fairly low-profile to give ourselves some margin as we iron out any issues that have popped up. We don’t wait to go live until things are perfect–that’s just asking for indefinite delays. Now that it’s out there, it’s easier to see what’s working and what’s not, and we have a stronger sense of urgency to get those things updated.
  • We designed for mobile first. Knowing that mobile devices are going to dominate the usage of the web in the future, we didn’t want our mobile site to be an afterthought. It drove our development and forced us to include only essential content. We killed many pages, streamlined the design, tightened up copy, and were very intentional about the interface.
  • We shifted our focus to people who are new to I’ve posted already about the way we offloaded some online functionality to Facebook, and that shift allowed us to change our focus for this site. Instead of trying to create a site where people would hang out (now our users are doing that on Facebook), we were able to narrow the audience and gear our content toward visitors and people who are trying to learn about us. Of course, plenty of areas (giving, resources, etc.) still offer helpful content for regular attenders, but our overall strategy is to reach out to new people.
  • We added more storytelling. I’m a firm believer in looking back to recognize all the things God has done within the life of our church. Our new site incorporates some of the work we’re doing to document, share, and celebrate what we get to be a part of.

We’re excited to get this launched and have a site that better represents who we are. What are some of your favorite church websites?

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there are a total of8
  1. Jun 24, 2010 at 2:20 pm

    Thank you for sharing the mindset and answering “WHY” you approached things the way you did. I appreciate all the stuff you guys do!

  2. Jun 24, 2010 at 4:03 pm

    We do the same thing. (obviously not to the same extent)

    Web site is more for external connections.

    Weekly email newsletter, facebook, etc. is for internal connections.

  3. Jun 24, 2010 at 8:50 pm

    I Absolutely love it. It’s welcoming, warm and honest. Great job.

  4. Jun 25, 2010 at 7:47 am

    Great job! The site still thinks my iPad is a mobile browser, though. I’d love to at least have the option to switch to the ‘Desktop’ version of I want. Right now I’m stuck with the mobile version.

  5. 5Travis Scott
    Jun 27, 2010 at 11:47 am

    Mobile and Apps are the future so keep pushing the envelope and setting the standards for churches around the globe! Let’s make Jesus more famous!

  6. 6gerardo guillermo
    Jun 28, 2010 at 7:16 am

    Hi bobby!
    your website is great. sometimes less is better. the site is sharp, snappy, and full (not heavy nor light).
    i just came back from the national leadership forum in atlanta, ga and met one of your guys at the forum. he suggested to check out the site. i failed to get his name though. wonderful man. God continue to bless you and your ministry! There is LIFE in God’s Word!


  7. Jul 2, 2010 at 11:04 am

    [...] I appreciate the design guidance at The New [...]

  8. Jul 18, 2010 at 7:15 pm

    Love the Seeker First focus, and the mobile focus is awesome as well. Two quick questions:

    1) where does the typical member go?
    2) where do you get more information on generational ministries?