Some of you may have already noticed the new LifeChurch.tv website we recently rolled out. Thanks for the kind words and helpful feedback some of you have sent our way. I wanted to share some thoughts about our approach to overhauling the site.
- We’ve kept the launch fairly low-profile to give ourselves some margin as we iron out any issues that have popped up. We don’t wait to go live until things are perfect–that’s just asking for indefinite delays. Now that it’s out there, it’s easier to see what’s working and what’s not, and we have a stronger sense of urgency to get those things updated.
- We designed for mobile first. Knowing that mobile devices are going to dominate the usage of the web in the future, we didn’t want our mobile site to be an afterthought. It drove our development and forced us to include only essential content. We killed many pages, streamlined the design, tightened up copy, and were very intentional about the interface.
- We shifted our focus to people who are new to LifeChurch.tv. I’ve posted already about the way we offloaded some online functionality to Facebook, and that shift allowed us to change our focus for this site. Instead of trying to create a site where people would hang out (now our users are doing that on Facebook), we were able to narrow the audience and gear our content toward visitors and people who are trying to learn about us. Of course, plenty of areas (giving, resources, etc.) still offer helpful content for regular attenders, but our overall strategy is to reach out to new people.
- We added more storytelling. I’m a firm believer in looking back to recognize all the things God has done within the life of our church. Our new site incorporates some of the work we’re doing to document, share, and celebrate what we get to be a part of.
We’re excited to get this launched and have a site that better represents who we are. What are some of your favorite church websites?