I’ve been traveling for a few weeks and made my last stop this weekend in Austin, Texas for the South by Southwest Interactive technology conference. Terry Storch and I were speaking on Technology for Results, Not Profits, and the people attending the session were from very diverse backgrounds. Most were from non-profits, but only a few were from churches. We talked about sustainability for non-profits (keeping the boat floating) as well as the importance of measuring results.
In a for profit company…the one main measurable is obviously profit. In a church context, there are several common tangibles that are measured (attendance, giving, baptisms, members). We track this kind of information at LifeChurch.tv, and created ChurchMetrics to make it simpler.
But beyond these metrics, there are other indicators that can help us gauge whether we’re on the right track (community or spiritual growth, for example). What are some of the intangibles that your church is trying to measure and how?