This week, a pretty cool thing happened over at the Stuff Christians Like blog. On Monday, Jon Acuff shared an idea with his readers: let’s raise $30,000 to build a kindergarten in Vietnam. He hoped to reach that goal by December 31. Instead, it happened in 18 hours. From 5:00am to 11:00pm, readers donated the full $30,000 so that 240 kids in Vietnam could go to school. Building on the momentum from the overwhelming response, they’ve set their sights on building a second kindergarten by his initial goal of December 31.
It’s great to see social media being used effectively to engage people in causes, particularly financially. There’s a lot we can learn from this.