If you want to reach people where they are, one of your first steps should be to create a mobile site for your church. People are already trying to search for your church or visit your church website using their mobile phone. The problem is that most websites are not designed to be displayed on a phone and consequently people struggle to find basic information about your church.
It doesn’t have to be complicated—start with directions, service times, and other basic things you want people to know about your church. You can see the simple mobile site that we have at http://m.lifechurch.tv. Additionally, if you view http://swerve.lifechurch.tv from your mobile phone you can see how we have used a WordPress plug-in to appropriately display this blog on mobile devices.
And it doesn’t have to be expensive. There are simple, free tools like MoFuse.com that allow you to accomplish this without advanced expertise. Here are a couple of sites where you can read more about MoFuse.
How many of you already have mobile versions of your blog or church website? If so, can you share the URL with our readers?