A few months ago, I was visiting a local news website on my mobile phone and noticed how simple and easy it was to access the article I was trying to read. They had designed a mobile version of their website that was surprising easy to navigate and gave me just the information I needed and wanted. I say “surprisingly” because their normal website was the opposite. It is overrun with ads and has WAY TOO MUCH content.
It struck me after visiting their mobile site that we should all design our websites for mobile devices…but do it first! The constraints would force us to ask several hard questions during the design/creative process:
- What is the most important information that a visitor to this site needs/wants to know?
- How can I communicate information effectively with the fewest words?
- How can I make navigating our site (in all directions) elegant?
- What is the least amount of information that I have to require our users to give us and still make their experience valuable?
It’s a matter of making things easy, simple, and understandable for the end user. Even if you do not have any plans to launch a mobile version of your website (though I think that you should), I think this process will help make your websites more effective.
What are some of the best sites you’ve seen designed for mobile devices? Or what sites do you wish were designed for mobile?