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June 12th, 2007

by Bobby Gruenewald

5 comments (+ Add)

Malcolm Gladwell discusses Web 2.0

I’m personally a big fan of Malcolm Gladwell. In his last book, The Tipping Point, he brilliantly analyzes the ingredients necessary for ideas and behaviors to spread like an epidemic. Though focused toward a business/marketing audience, the concept is one that certainly can apply to the spread of the Gospel.

I found this recent post over at Paul Dunay’s blog today where he interviews Malcolm about Web 2.0. I believe that the concepts behind what has become labeled “Web 2.0″ are as revolutionary to the Church today as Gutenberg’s printing press was in 1450 (more to come on that soon). If you have not read The Tipping Point, not all of the interview will make complete sense. To help, I posted the veotag of the podcast below so you can jump around to different parts easily.

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  1. Jun 12, 2007 at 7:48 am


    I agree “The Tipping Point” is a must read.

  2. 2Steve Waite
    Jun 12, 2007 at 10:12 am


    If you are a fan of the Tipping Point, I highly recommend reading “Complexity” by M. Mitchell Waldrop. You’ll learn that there is a lot of science behind the stuff Gladwell talks about in his book.

    If you are running a church (or any business for that matter), the optimal strategy is to evolve to the edge of chaos. If you go over that edge, watch out! If you are far from the edge, you need to venture out more.

    My sense is that is much closer to the edge of chaos than many other churches. :)


  3. Jun 12, 2007 at 1:08 pm

    Thanks for the link! Very interesting stuff…especially Gladwell’s comments on the last mile idea. So applicable to what we’re all trying to do.

    Very cool. Thanks again for linking to the interview!


  4. 4mike h
    Jun 14, 2007 at 8:42 pm

    Interesting points by Malcolm…
    Recognizing that 150 rule doesn’t apply everywhere.
    No amount of technology will eliminate word of mouth…even though we will continue to try.
    Some level of governance will happen whether dictated or not (blog reputations).

    I love the ClickComments!
    Keep bringing it, Bobby!

  5. Sep 30, 2009 at 6:23 pm

    [...] to Bobby Gruenewald over at swerve for the headsup.  June 12th, 2007 | Category: [...]