I’m personally a big fan of Malcolm Gladwell. In his last book, The Tipping Point, he brilliantly analyzes the ingredients necessary for ideas and behaviors to spread like an epidemic. Though focused toward a business/marketing audience, the concept is one that certainly can apply to the spread of the Gospel.
I found this recent post over at Paul Dunay’s blog today where he interviews Malcolm about Web 2.0. I believe that the concepts behind what has become labeled “Web 2.0″ are as revolutionary to the Church today as Gutenberg’s printing press was in 1450 (more to come on that soon). If you have not read The Tipping Point, not all of the interview will make complete sense. To help, I posted the veotag of the podcast below so you can jump around to different parts easily.