Jeff pointed out to me today’s post by Seth Godin titled “More perfect”.
His post is about what types of customers companies are having success targeting. At the very end of the post he says:
You’ll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.
Is that true? I suppose the definition of success is at issue. Will services targeted at the “well behaved” be more financially “successful”? Will they be more effective at getting people to make life changing decisions?
It certainly isn’t consistent with the results we are seeing….how about you?