categories:, creativity, marketing, working together
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April 4th, 2007

by Bobby Gruenewald

13 comments (+ Add)

See…Satan doesn’t just hate

After receiving criticism that our billboard campaign implies that Satan only hates, I’ve found evidence to support my claim that it’s just not true.

He apparently hates our friends at CedarCreek Church in Ohio:


And rumor has it that he has his targets set on a church in Pennsylvania as well.

For the record, both churches contacted us to ask permission to use the campaign…and like any of the other attempts we make at creativity, you are welcome to use any of it for your church.  I can’t guarantee it will work, but the guys at CedarCreek say it has been creating quite a stir up there.

The great thing about using this campaign is that if you get criticism…you can blame it on us.  If you get praise…just smile and say thank you.

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  1. Apr 4, 2007 at 10:59 pm

    I have to say, I love this attitude about stealing creative things that work…it’s so anti-intellectual property, and really does help me see that is not lifechurch-centric, but kingdom-centric.

    This is a very humble attitude to have as a church.

    I wonder how this attitude could funnel down into other church attitudes, as well as general attitudes that believers can have?

  2. Apr 5, 2007 at 12:14 am

    Sharing is not only scripturally supported, it seems to be an integral component of the new mindset springing out of an “open source” technologically-linked world.

    Proprietary thinking is falling further out of vogue as user-driven content, collaborative wikis, creative commons, and online communities fueled by social networking sites, blogs, etc. grow in popularity every month.

    Sharing a particular resource (like a great billboard idea) feels bigger than just an individual event because the Internet has fostered a whole new way for us to work together, co-operate, connect, link, re-distribute, etc.

    Can you imagine how many more people will know about the Satan hates billboard criticism when they read it on the Internet vs. the few who see it on the news or in a newspaper (remember those?).

    Sharing all things in common, great idea.

  3. Apr 5, 2007 at 1:46 am

    hmm one things comes to mind…
    Any publicity, is good publicity.

  4. 4richard
    Apr 5, 2007 at 8:14 am

    Wouldn’t it be nice if Satan hated all Churches? Bobby, I’m really curious about the negative responses. Can you do a top 10? Where can I get a t-shirts?

    Love what you are doing for Christ.

  5. Apr 5, 2007 at 8:45 am

    Bobby -

    Josh White from CedarCreek Church here…

    Things have been getting crazy, we made a local news program last night, both the 5, 5:30, 6pm, and 11pm news to be exact ;-)

    I didn’t see the early news programs, but I was told they were painting us in a negative light, showing our “CedarCreek Sucks” billboard with the message underneath it “Wrong message?”

    Our website has had more traffic than ever before in the time since we’ve put up the billboards, and the traffic patterns are showing that people are continuing to the Locations page (where we show our campuses, service times, and directions) so I would so far call it a success, of course, I don’t speak for our entire Church, but it’s been one crazy ride so far!

    Thanks for being so open with your content! We’re plugging you guys every time someone asks us about it. We’re going to be in a large newspaper article this Saturday as well as a national spot for K-Love our Senior Pastor Lee Powell interviewed with yesterday… it’s crazy!

  6. 6Lori
    Apr 5, 2007 at 10:25 am

    Bobby, I’m also very interested to see the varying negative responses…..i’d like to see where they are coming from, why they are offended.

    And t-shirts…?? When, where and how much?

    Thanks for all you do!

  7. Apr 5, 2007 at 12:58 pm


    Praying for you all at Cedar Creek!

  8. Apr 5, 2007 at 2:03 pm

    Bobby, Craig -

    Thanks so much! We’re praying that all the traffic does turn into actual souls finding Christ, after all, that’s what this is all about!

  9. 11Eric Urbach
    Apr 5, 2007 at 10:22 pm

    Just saw the spot on Fox News at 9 on the “satan signs.” You did a great job communicating the message the signs are intended to give. Keep us updated on the poll Fox is taking about the signs. Good work Bobby.

  10. Apr 9, 2007 at 1:43 pm

    Some of you may have heard of a similar billboard at a church in Wichita, KS called GracePoint Church. did a post on it.

    They put up a billboard that says “Church doesn’t SUCK”, and they have T-shirts and wristbands to go along with the campaign. They have a companion campaign for their kids’ ministry called “My Church Rocks!”

    We just visited them for an upcoming feature in Vision, and it was really great to meet their team. They approached the campaign with much prayer and deliberation (18 months’ worth, to be exact), and they did lose some people over it. However, they’ve gained about 5 times as many people as they lost. The church’s website is, and they have a link to the billboard on their site.

    Pastor Bryson Butts echoed something you’ve often said, Craig, “We’ll do anything short of sin to reach people for the Christ.” They’ve taken this to heart, and it is making a difference in people’s lives.’s influence on them is something they freely acknowledge. It’s really good to see that your church has such a wide impact beyond your ‘official’ church functions.

    To God be the glory!